Why Now is the Perfect Time to List
Should you list your home for sale as the holiday season approaches, or should you wait? Here are four compelling reasons why this is one of the better reasons to put your home on the market.
As times have changed with the world going digital, there is no “off-season” for house-hunting or listing. Buyers around this time are serious and are ready to pull the trigger when looking to purchase their forever home. The holiday season offers some distinct advantages for those selling their homes. Keep reading to learn more.
4 Reasons you should list your home for sale this holiday season:
- Endless online house-hunting and minimal inventory
- There’s less competition
- Holiday vibes
- Buyers are serious
#1 Endless online house-hunting
The digital revolution has upended everything – including how and when we buy. A smartphone, tablet, or computer is never far from reach. That means if potential homebuyers aren’t checking an app for new listings, they’re getting an email and other notifications. Studies have shown that homes listed around the holidays don’t only result in more money but can also sell quicker than the ones listed in the spring.
#2 Less competition
It’s the captive audience effect. Less inventory of homes on the market means less competition for you, which is good news; that means more buyers are looking at your home more often than they would otherwise. While homes are listed in the spring, inventory tends to pick up, and then you’ve got more competition. But, during the holidays, there are fewer houses for sale. That means its game on for selling your home year-round.
This is the time to wow them with a home that’s move-in ready and priced well. If you’re thinking about listing your home – now is a perfect time when house hunters are delighted to find a new home to consider.
#3 Your home has that holiday feeling
There’s a psychological advantage to selling your home during the holidays. You want potential buyers to walk into your house and feel like it’s home – to imagine what Christmas would be like for their family in your home next year. Create that holiday feeling with a cozy fire burning in the family room, the smell of natural, fresh pine filling the place, and a home that is clean, de-cluttered, and tastefully decorated. Check out our blog for some 15-minute de-clutter hacks.
If that description fills you with anxiety – never fear. Faris Team has a professional, exclusive home stager who will walk you through a comprehensive three-step home staging process, so you will not have to figure this out on your own.
#4 Buyers are post-Christmas house shopping
For some of you, the thought of keeping the house clean and vacant for showings while the kids are home on Christmas break and your relatives are visiting from out of town can be overwhelming. You can still make the most of a profitable market for sellers by waiting until the madness is over and listing your property in the new year.
The captive audience effect kicks into high gear in January. January inventory is still very light inventory-wise, and at the same time, there’s an increase in buyers calling up Realtors® wanting to get into the game. Whether it’s New Year’s resolutions to stop renting and buy or year-end tax planning motivating buyers, there’s a renewed interest in homeownership in January.
Listing or keeping your home on the market for the holidays, and through to January, is a gift to motivated home buyers looking for good inventory. Don’t miss out on this opportunity to give a gift that is likely to give back.
What if it IS listed…but not selling?
It’s time for a holiday sale strategy. If your house has been on the market for a while and still hasn’t sold, now is the time to re-evaluate your strategy. Is there some major obstacle getting in the way of selling your home? Have you had feedback about issues with your home from showings? Now is the time to address those issues by fixing whatever you can, otherwise perhaps it’s time to renew the interest of buyers and their agents by implementing a price improvement. Everyone loves a Christmas sale, and a real estate sale is no exception. Talk to your Realtor® for the best advice in your specific situation and check out our blog on the top three reasons why homes don’t sell.
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